Zions Bank has hired Valerie Cisneros as a new personal banker at its Price financial center. She will be helping clients open and manage their personal and business bank accounts, and advise them on financial services and other banking products, such as auto loans, home equity credit lines, and credit cards.

Cisneros spent much of her early life in Carbon County, and after marriage moved to Salt Lake City to attend school. Around the same time, she began her career in banking with Zions Bank in the underwriting department. Working extensively with the loan process, she began learning hands-on about what it takes to purchase or refinance a home correctly.

“Though I loved the city for a time, I always wanted to raise a family here in Price,” said Cisneros, who has a passion for banking and helping people find financial solutions. She says anyone looking for their first career or a new career should follow their heart and do something that brings them joy.