You know Boomers and Builders and Zoomers and Millennials. Gen X, Gen Y and Gen Alpha. But do you recall? The worst generation name of all? Well, starting in 2025 you will as the generation title Gen Beta takes hold.
Generation Beta will be used to describe anyone born between 2025 and 2039, ending the current run of Gen Alpha, which goes from 2010 through 2024. This announcement comes from social analyst and demographer Mark McCrindle, who coined the term Gen Alpha.
In a blog post announcing the generational shift, McCrindle examines some of the challenges that the newest generation may face,” For Generation Beta, the digital and physical worlds will be seamless. While Generation Alpha has experienced the rise of smart technology and artificial intelligence, Generation Beta will live in an era where AI and automation are fully embedded in everyday life – from education and workplaces to health care and entertainment.”
He continues, stating,” Generation Beta will also inherit a world grappling with major societal challenges. With climate change, global population shifts, and rapid urbanization at the forefront, sustainability will not just be a preference but an expectation. This generation will be raised by Millennial and older Gen Z parents, many of whom prioritize adaptability, equality, and eco-consciousness in their parenting.”
McCrindle predicts that this will lead to a more socially conscious generation and inspire innovation to solve the pressing problems facing the earth.
As for why he chose the name Gen Beta, McCrindle explains that similarly to Gen Alpha, this name stems from the reality of a changing world,” we know that generational transitions are more than just chronological – they are defined by the events, technologies, and cultural shifts of their time. Generation Beta represents a pivotal chapter in our evolving world.”
The social analyst also predicts that by 2035, population demographics will consist primarily of Gen Z, Gen Alpha and millennials, with workforce trends also matching this pattern.