Price City Downtown District News Release | Photo courtesy of Price City
Price, Utah May 19, 2025 – Price Downtown District has been designated as an Affiliate Main Street America program for meeting significant performance standards. Each year, Main Street America and its partners announce the list of designated programs to recognize their commitment to create meaningful improvements to their downtowns using preservation-based economic development and community revitalization through the Main Street Approach™.
Main Street America recognizes two tiers of national designation — Affiliate and Accredited. These designations are a powerful advocacy tool, signaling to local stakeholders, as well as city, state, and national funders, that a Main Street program has an established position within a nationwide movement with a 45-year proven track record of generating impressive economic returns, building local capacity, creating welcoming and inviting communities, and creating lasting impact.
“Main Street America is proud to recognize this year’s 351 Affiliate Main Street America programs for their commitment to building strong and vibrant communities,” said Erin Barnes, President and CEO of Main Street America. “Their tireless efforts show what’s possible when engaged leaders work together to shape places that reflect the people they serve. The continued impact of our network shows that the Main Street movement remains a powerful force for positive transformation.”
Price Downtown District’s performance was evaluated through assessments conducted by the organization’s personnel and board of directors, and Main Street Utah, which works in partnership with Main Street America to identify local programs that meet rigorous national community evaluation standards.
These standards provide the Main Street America network with a strong foundational framework to review progress, recognize strengths, understand trends, and identify strategies that move Main Street programs forward. To quality for Affiliate status—Main Street America’s second designation tier—communities must demonstrate a strong commitment to the Main Street model and dedication to achieving outcomes in six areas: broad-based community commitment to revitalization; inclusive leadership and organizational capacity; diversified funding and sustainable program operations; strategy-driven programming; preservation-based economic development; and demonstrated impact and results.
In 2024, Main Street America programs generated $7.65 billion in local reinvestment, helped open 6,324 new businesses, facilitated the creation of 33,835 new jobs, rehabilitated 10,126 historic buildings, and logged 1.9 million volunteer hours. On average, for every dollar that a Main Street program spent to support their operations, $21.73 was reinvested into their downtown and commercial corridor communities.
ABOUT PRICE DOWNTOWN DISTRICT
The mission of the Price Downtown District is to preserve and celebrate the historic charm of Main Street while driving economic growth and fostering community engagement. We achieve this by hosting events, building partnerships, and implementing revitalization initiatives that honor our history and culture. The vision is to transform Main Street into a vibrant and inclusive hub where history meets innovation. It’s a place where residents, businesses, and visitors can connect, thrive, and experience the best of what Price has to offer. With this direction, we are shaping a dynamic future while honoring the legacy of our past
“As the Downtown District Director for Price, I’m proud to reflect on the momentum we’ve built in revitalizing Main Street—one historic storefront, community event, and partnership at a time. With support from dedicated volunteers, we’ve hosted festivals, encouraged investment, and kept the heart of our town beating strong. Now, we’re looking ahead. Our next chapter begins with forming a Board of Directors and expanding our committees to include more voices and ideas. We’re inviting community members to step forward—whether you’re passionate about local history, business growth, arts and culture, or simply believe in the future of our town. As we plan for tomorrow, we’re guided by a shared purpose: “to preserve and celebrate the historic charm of Main Street while driving economic growth and fostering community engagement.” Our vision is bold but grounded: a vibrant and inclusive hub where history meets innovation. Join us as we shape a dynamic future and honor the legacy of our past.” – Megan Marshall
ABOUT MAIN STREET AMERICA
Main Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. For more than 40 years, Main Street America has provided a practical, adaptable, and impactful framework for community-driven, comprehensive revitalization through the Main Street Approach™. Our network of more than 1,600 neighborhoods and communities, rural and urban, share both a commitment to place and to building stronger communities through preservation-based economic development. Since 1980, the Main Street Movement has resulted in $115.42 billion reinvested locally, 181,647 net new businesses, 815,895 net new jobs, 345,801 buildings rehabilitated, and 37.3 million volunteer hours. Main Street America is a nonprofit subsidiary of the National Trust for Historic Preservation. For more information, visit mainstreet.org.
For more information about joining a committee, the Board of Directors, or future employment opportunities, please email meganm@priceutah.net