Utah State University News Release | Photos courtesy of Dallin Grant
Utah State University Eastern is proving that it’s never too early to dream big. This spring, the university’s Student Services team brought local third-grade classrooms to introduce young learners to the world of higher education — and to spark a sense of excitement about their futures.
Kevin Hurst, Director of Student Services at USU Eastern, says the outreach effort is all about connection and confidence. “I want students to see college as a viable option — something to be excited about, not something to fear,” said Hurst. “As they become more familiar with the idea of college, their confidence grows and their fear diminishes.”
The campus visits were filled with energy, laughter, and curiosity. Hurst described the students’ enthusiasm as “magical,” noting how their fresh perspectives serve as a powerful reminder to enjoy each moment. “Everything is new, exciting, and interesting to third graders,” he said. “I also love their excitement after our visit — especially when they say they want to attend USU Eastern.”
Students participated in fun discussions about what college is like, got to know more about USU Eastern, and left with big smiles and memorable impressions. Teachers and students alike shared their gratitude, with one child declaring, “We love Eastern!” and another saying, “This was the best lunch I ever had!” — a nod to the goodies provided during the visit.
This outreach isn’t just about a fun afternoon. It’s a strategic piece of USU Eastern’s mission to serve and uplift the community. “A rising tide raises all boats,” Hurst explained. “We’re partners in education. The education we provide — at all levels — helps prepare students for careers, life, and becoming contributing citizens.”
Hurst emphasized that early exposure to college builds long-term trust and connection. “Brand loyalty is earned. We earn it by showing we’re worthy of people’s time, talents, and energy. As students have positive experiences with us early on, we begin to earn their trust and a place in their hearts as the college they want to attend.”
The program has grown over the years, expanding from visits to just one local school to hosting classrooms throughout both Carbon and Emery counties. And according to Hurst, that growth will continue. “We love this tradition and we’re grateful to all those who make it possible. It’s a lot of work, coordination, and heart — but the impact is worth it.”
His parting message for the third graders? “You have to have a dream in order to make a dream come true. So don’t be afraid to dream — and work every day toward achieving it.”